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Every Voice Counts
"Totally Unfair, Perfectly Legal, Really Effective Marketing" Practical and free advice on Marketing and Customer Research
Tuesday, March 9, 2010
5:00 pm-6:30 pm
Barnes & Nobles Booksellers
West Towne Mall
Madison, WI
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Read More
Library Uses Survey in Annual Report
Reading Public Library used survey to shape planning and funding.
See how.
Ins and Outs of Community Surveys
PLA 2008 National Conference
Get PLA Hand-out
Are Patrons Ignoring Electronic Resources?
Get answers and suggestions from our recent surveys and focus groups. Read more.

 

Insightful and actionable
surveys and focus groups
for libraries

Welcome to Library Survey Consultants, a division of Donna E. Fletcher Consulting, Inc. We specialize in working with libraries to understand what their communities want and need. Our services include:
  • Community surveys
  • Patron surveys
  • Focus groups
  • Individual telephone and in-person interviews
  • Research and Facilitation for Strategic Planning
Our studies bring insight to specific questions and issues, and provide actionable recommendations.
The president of the firm is Donna Fletcher, a former library trustee and board president, and a market researcher with over 25 years experience in conducting surveys, focus groups and needs assessments for corporate and library clients.
Tip of the Day
What's wrong with Question 7?
 
Context:   This question and the previous are alternatives, variations of which appear frequently in mail, online and self-administered patron surveys. Either question also could be asked in a phone survey, although in a phone survey this question\'s answer alternatives would have to be read to the respondent. These particular questions are shown exactly as worded in two recently completed surveys.

Queston:   (Asked of people who visited the library at least once in past year:) About how many times in the past 12 months have you visited the library?

[ ] ___________ time(s)
[ ] Don’t know